About us

Serhal & Serhal Company was established in December of 2005. Its mother company, Sasco, was established in 1997. Sasco first started as a small construction hardware store in a small village called Daraya in the Chouf area of Lebanon. In 1997 Sasco started importing hardware from Europe, and in 1998 Mohamad Serhal, the CEO of Sasco, met with Den Braven Sealants of Holland and signed an exclusive distribution contract for Lebanon.

Business grew year after year and we became Lebanon's market leaders in the sealant business. Sasco was active in retail and wholesale, but to grow efficiently we had to separate wholesale from retail — which took place in December 2005. That is how Serhal & Serhal Co. was born.

Since then, Serhal & Serhal has been marketing and selling mainly Den Braven products throughout the country and became the strongest name in the aluminum and glass industry. Along the way, new products were added to the company's portfolio while maintaining the high level of quality our customers expect.

A complete variety of aluminum door locks under the Magic Lock brand was added; the name is now one of the most respected in the industry and has been growing since 2006. In 2012, Serhal & Serhal Co. started a partnership with Kedao, known for its door closers and stainless-steel patch fittings — products marketed with a 5-year quality guarantee like no other in the market.

In February 2017, CFS, a fastener company from the U.K., was added to the portfolio — very well respected for its chemical mortars and mechanical fixings with all the necessary ETA approvals. Along with CFS, a major player in the cutting-tools market from Austria also joined the portfolio: Tyrolit, founded and owned by the Swarovski family, one of the most reputable manufacturers in the world.

Last but most importantly, Den Braven Sealants has been fully acquired by Arkema, whose portfolio includes Bostik. With Bostik a major part of their umbrella, it has become a major part of ours as well.